Heuristic Solutions has led both technical and credentialing communities for the past 25 years.
Since we organized in 1996, our work has focused on learning technologies and credentialing.
Our first eLearning platform was developed in 1998 to support several major telecommunications firms. We deployed The Management Learning Guide for Verizon Communications to enable it to achieve the prestigious Baldrige Award for Corporate Excellence. Our first competency assessment tool was developed for the American Society of Health System Pharmacists in 1999.
In 2001, we built and launched the first version of LearningBuilder, our flagship product, as a combined learning management and learning content management system.
In 2009, we rebuilt LearningBuilder from the ground up to meet several key needs in the market:
- organizing professional development activities within a competency management framework,
- creating flexible workflows for certification, accreditation and licensure organizations without custom development,
- equipping organizations with tools to improve their operational efficiency, their engagement with the community, and their program analysis.
Since then, LearningBuilder supports over 1 million individuals in their professional development goals. And, Heuristics has grown both in employee size and industry stature.
Our staff are frequent speakers and sponsors at events hosted by the Institute for Credentialing Excellence (ICE), the American Society of Association Executives (ASAE), the Council for Licensure, Enforcement, and Regulation (CLEAR), the Association of Test Publishers (ATP), and CodeMash.

Heuristics Leadership Team

Ali Neal
Principal, CEO

Christopher Butcher
Principal, CIO

Seth Petry-Johnson
Director of Product Development

Glen Pfeiffer
Director of Technical Operations

Steve Ross
Senior Solutions Architect

Brian Lytle
Quality Assurance Manager