Our Company

For the past 25 years, Heuristic Solutions has led both the technical and credentialing communities.

Our signature software platform, LearningBuilder, supports over 200 credentials.


Since the founding of Heuristic Solutions in 1996, our work has focused on learning technologies and credentialing.


In 1998, we developed our first eLearning platform for several major telecommunications firms. We deployed The Management Learning Guide for Verizon Communications, and the company went on to achieve the prestigious Baldrige Award for Corporate Excellence.


In 1999, we developed our first competency assessment tool for the American Society of Health System Pharmacists.


In 2001, we built and launched the first version of LearningBuilder as our flagship product, a combined learning management and learning content management system.


In 2009, we rebuilt LearningBuilder from the ground up to meet several key needs in the market:

  • Organizing professional development activities within a competency management framework
  • Creating flexible workflows — without custom development — for certification, accreditation, and licensure organizations
  • Equipping organizations with tools to improve their operational efficiency, community engagement, and program analysis


Since then, LearningBuilder has supported over 1 million individuals to achieve their professional development goals, while Heuristic Solutions has also continued to grow and expand as a company. Our staff are frequent speakers and sponsors at events hosted by the Institute for Credentialing Excellence (ICE), the American Board of Nursing Specialties (ABNS), the Council for Licensure, Enforcement, and Regulation (CLEAR), the Association of Test Publishers (ATP), and CodeMash. Our principal and CIO, Christopher Butcher, was awarded the prestigious Service Award by the Institute for Credentialing Excellence (I.C.E.) in 2018. He is the author of the chapter “Technology Related to Candidate Management” in the  most recent edition of the I.C.E. handbook.

Heuristics Leadership Team

Ali Neal
Principal, CEO
Christopher Butcher
Principal, CIO
Seth Petry-Johnson
Director of Product Development
Glen Pfeiffer
Director of Technical Operations
Steve Ross
Senior Solutions Architect
Brian Lytle
Quality Assurance Manager