Arlington, Virginia, September 05, 2007 – Heuristic Solutions, LLC, a provider of technology based solutions and consulting announced today the launch of its newest division Wm. Loren & Associates.

WLA is dedicated to providing corporate America with conversational marketing and research solutions in both, B2C and B2B environments using internet technologies to foster, promote and analyze real world conversations. The new division will also forge strategic partnerships with PR firms as well as advertising and marketing agencies who would like to offer a conversation marketing strategy to their clients.   

Heuristic Solutions tapped William Loren Mosher as director for the new division. Mosher, the former founder/director of successful word of mouth marketing and research firm Echopinion, brings more than 20 years in the field of advertising and marketing to the division. His extensive expertise combining technology and marketing in the newly emerging word of mouth marketing arena has helped customers leverage technology to take advantage of this increasingly critical marketing strategy.

“The process I developed at Echopinion was a training ground for our new offering,” states Mosher. “The new group is ready to take what we now know works and offer companies a sound conversational marketing strategy that utilizes both technology and consultative services to hold one-to-one conversations with their audience.”

Christopher Butcher, Principal of parent company Heuristic Solutions is excited about the new offering.“Bill brings a fresh approach and excitement to conversational marketing. Our business analysts and development staff are impressed with his vision.”

WLA will have offices in Washington DC and New York and will support clients nationwide.    

Heuristic Solutions, LLC is an emerging leader in software development and consulting services for associations, political consultants, marketing communication companies and technology innovators in Washington DC and surrounding metropolitan areas. The Company specializes in helping customers solve business problems by thinking strategically about their businesses and applying fitting technologies to their problems. The Company’s clients include U.S. Census Bureau, MSHC Partners, Inc., The American Society of Nephrology, Cato Institute and the United States Coast Guard.

For additional information, please contact:

William L. Mosher - Director
Wm Loren & Associates
703.232.5301