Arlington, Virginia, July 24, 2007 – William L. Mosher has joined Heuristic Solutions, LLC, a provider of technology based solutions and consulting, as Director of its emerging Marketing Communications Strategy Division. Mosher will report directly to Principal Christopher Butcher.

In this role, Mosher will be responsible for the management and direction of the new division which provides strategic consulting; technical build-out of conversational marketing initiatives; and general Internet services for the marketing communications industry.

Mosher, former founder/director of Echopinion! a word of mouth marketing and research firm, comes to Heuristic Solutions with more than 20 years in the field of advertising and marketing. His extensive expertise in the newly emerging word of mouth marketing arena has helped customers leverage technology to take advantage of this increasingly critical marketing strategy.

“We are proud to welcome Bill to the Heuristic team”. Butcher states. “Bill has built a solid understanding of how to speak with consumers not at them. His expertise in combining technology and marketing is a welcome mat for any corporation who would like to hold a conversation with their customers.”

Bill is one of the first paying members of the Word Of Mouth Marketing Association (WOMMA) and played an integral part in developing the ethical standards required to perform word of mouth campaigns. He has addressed numerous groups across the country on the role conversations play in building a profitable business.

Heuristic Solutions, LLC is an emerging leader in software development and consulting services for associations, political consultants, marketing communication companies and technology innovators in Washington DC and surrounding metropolitan areas. The Company specializes in helping customers solve business problems by thinking strategically about their businesses and applying fitting technologies to their problems. The Company’s clients include U.S. Census Bereau, MSHC Partners, Inc., the American Society of Nephrology, the Cato Institute and the United States Coast Guard.For additional information, please contact:

Charlly Enroth
Director
703.243.3376 ext 16