WLA is dedicated to providing corporate America with conversational marketing and research solutions in both, B2C and B2B environments using internet technologies to foster, promote and analyze real world conversations. The new division will also forge strategic partnerships with PR firms as well as advertising and marketing agencies who would like to offer a conversation marketing strategy to their clients.   

Heuristic Solutions tapped William Loren Mosher as director for the new division. Mosher, the former founder/director of successful word of mouth marketing and research firm Echopinion, brings more than 20 years in the field of advertising and marketing to the division. His extensive expertise combining technology and marketing in the newly emerging word of mouth marketing arena has helped customers leverage technology to take advantage of this increasingly critical marketing strategy.

“The process I developed at Echopinion was a training ground for our new offering,” states Mosher. “The new group is ready to take what we now know works and offer companies a sound conversational marketing strategy that utilizes both technology and consultative services to hold one-to-one conversations with their audience.”

Christopher Butcher, Principal of parent company Heuristic Solutions is excited about the new offering.“Bill brings a fresh approach and excitement to conversational marketing. Our business analysts and development staff are impressed with his vision.”

WLA will have offices in Washington DC and New York and will support clients nationwide.    

Heuristic Solutions, LLC is an emerging leader in software development and consulting services for associations, political consultants, marketing communication companies and technology innovators in Washington DC and surrounding metropolitan areas. The Company specializes in helping customers solve business problems by thinking strategically about their businesses and applying fitting technologies to their problems. The Company’s clients include U.S. Census Bureau, MSHC Partners, Inc., The American Society of Nephrology, Cato Institute and the United States Coast Guard.

For additional information, please contact:

William L. Mosher - Director
Wm Loren & Associates
703.232.5301

In this role, Mosher will be responsible for the management and direction of the new division which provides strategic consulting; technical build-out of conversational marketing initiatives; and general Internet services for the marketing communications industry.

Mosher, former founder/director of Echopinion! a word of mouth marketing and research firm, comes to Heuristic Solutions with more than 20 years in the field of advertising and marketing. His extensive expertise in the newly emerging word of mouth marketing arena has helped customers leverage technology to take advantage of this increasingly critical marketing strategy.

“We are proud to welcome Bill to the Heuristic team”. Butcher states. “Bill has built a solid understanding of how to speak with consumers not at them. His expertise in combining technology and marketing is a welcome mat for any corporation who would like to hold a conversation with their customers.”

Bill is one of the first paying members of the Word Of Mouth Marketing Association (WOMMA) and played an integral part in developing the ethical standards required to perform word of mouth campaigns. He has addressed numerous groups across the country on the role conversations play in building a profitable business.

Heuristic Solutions, LLC is an emerging leader in software development and consulting services for associations, political consultants, marketing communication companies and technology innovators in Washington DC and surrounding metropolitan areas. The Company specializes in helping customers solve business problems by thinking strategically about their businesses and applying fitting technologies to their problems. The Company’s clients include U.S. Census Bereau, MSHC Partners, Inc., the American Society of Nephrology, the Cato Institute and the United States Coast Guard.For additional information, please contact:

Charlly Enroth
Director
703.243.3376 ext 16

The AILA is a national association of over 10,000 attorneys and law professors who practice and teach immigration law. Entering a period of strong growth, AILA wanted to more fully automate the way it manages its annual conferences and call for presentation process. Using an unwieldy combination of Word documents and spreadsheets, AILA’s staff spent hours manually recording, tracking, and reporting meeting status and speaker confirmations. After surveying the off-the-shelf marketplace without success, AILA turned to Heuristic Solutions and OmniConference 2.0.

Michelle Gergerian, Director of Education, said, “They are excellent to work with. I found them very responsive and good communicators – able to present complex, technical details in English that we can act on.” Built on a highly configurable and modular platform, OmniConference 2.0 provides AILA the flexibility to automate its conference tasks and workflow processes without compromising required functionality or paying for an expensive custom built system. “We are already gaining tremendous benefits from OmniConference’s configurable architecture and broad functionality,” Gergerian said. The first phase of the project, “Call for Presentations”, is scheduled for launch in July 2007 with Phase 2 scheduled for the end of this year.

“We have thoroughly enjoyed working with AILA and its staff. They are knowledgeable about their business, committed to deploying a conference system that works well and are doing everything we could ask in a partner to achieve success.” Said Christopher Butcher, principle and co-founder of the Heuristic Solutions. “AILA represents a large part of the association marketplace that needs cost effective, technologically sound solutions but can’t find them with OTS solutions.”

About Heuristic Solutions

Heuristic Solutions is a leader in .NET software development and consulting services for associations, political consultants, marketing communication companies and technology entrepreneurs in the Mid-Atlantic region. The Company specializes in helping customers solve business problems by thinking strategically about their businesses and applying fitting technologies to their problems. The Company’s clients include U.S. Census Bureau, MSHC Partners, The American Society of Nephrology, and the U. S. Coast Guard.

For additional information, please contact:

Charlly Enroth, Director

703.243.3376 x16

“The new design reflects the growth and changes Heuristic Solutions has undergone over the last year and a half,” said Christopher Butcher, CTO and principle. “During this time, the Company has established itself in four market segments where it is experiencing strong growth: associations, marketing communications, political consultants and product innovators/entrepreneurs.”

The updated web site is designed to educate targeted viewers about Heuristic’s customer philosophy, production methodology and work flow processes. The Company is known for helping customers make good decisions about the smart use of technology when solving pressing business problems.

Heuristic Solutions will also use the new site to promote its first of a kind product offering, the “Heuristic Image Manager”. Heuristic Image Manager is a digital image repository that reduces the costs and complexity of storing and managing large collections of digital images and unstructured data files, such as spreadsheets, audio and video files. An on-demand, 24/7 product, Heuristic Image Manager is particularly well suited for telecommuting and distributed work groups needing access to the same repository of digital images and files.

About Heuristic Solutions 

Heuristic Solutions, LLC is a leader in .NET software development and consulting services for associations, political consultants, marketing communication companies and technology innovators in Washington DC and surrounding metropolitan areas. The Company specializes in helping customers solve business problems by thinking strategically about their businesses and applying fitting technologies to their problems. The Company’s clients include U.S. Census Bureau, Malchow Schlackman Hoppey & Cooper , American Society of Nephrology, Cato Institute and the United States Coast Guard.

For additional information, please contact:

Charlly Enroth
Director
703.243.3376 ext 16Š

“The Mack Crounse project adds great momentum to our sales efforts behind the Heuristic Image Manager,” said Christopher Butcher, CTO and principle. “Small and medium sized companies are now taking advantage of the tools and technology that larger corporations have used for years - we’re just bringing the price point down to where they can afford it.”

Heuristic Image Manager is a fast, efficient, on-demand digital asset management service that streamlines management of large, hard-to-handle collections of images and unstructured data (audio, video, etc.). On demand access gives users 24/7 access to the repository while effectively enabling telecommuting and remote access for distributed workgroups and third party contractors. Designed to streamline workflow processes, Heuristic Image Manager also automatically captures and stores all metadata when uploading images to the repository.

About Heuristic Solutions

Heuristic Solutions is a leader in .NET software development and consulting services for associations, political consultants, marketing communication companies and technology entrepreneurs in the Mid-Atlantic region. The Company specializes in helping customers solve business problems by thinking strategically about their businesses and applying fitting technologies to their problems. The Company’s clients include U.S. Census Bureau, MSHC Partners, The American Society of Nephrology, and the U. S. Coast Guard. 

For additional information, please contact:
Charlly Enroth, Director
703.243.3376 x16