Our Team

Executive Management.

Ali Neal Image

Alison Neal


Alison is a principal and founder of Heuristic Solutions. In this capacity, she is responsible for all aspects of the company’s sales and marketing, human resources, finance, project design and strategic partnership programs. Ali has also managed client teams on a diverse range of projects, from web site design to document management via corporate intranet. Previously, Ali served in the non-profit sector, acquiring management expertise in the fields of membership management and political organizing. Ali holds a B.A. in Economics from Wellesley College in Wellesley, Massachusetts. She currently lives in Arlington, VA., with her husband, two daughters and son.

Christopher Butcher Image

Christopher Butcher


Christopher is also a principal and founder of Heuristic Solutions. He brings a unique background and set of qualifications to the company and its clients. His technical acumen combined with his counseling experience allow him to solve IT problems using a human approach to business challenges. He is a regular speaker at the American Society of Association Executives (ASAE) Technology conference, and writes a blog on information technology governance called the CIO Code.